Brand Well is a boutique web, brand, & content creation company based in Grand Rapids.
We help business owners & organizations with their digital and physical presence.
From established businesses, funded start-ups, and passionate organizations, we help teams define, develop, and implement their marketing objectives.
Begin with the end in mind.
We help build roadmaps to your BHAG (“Big Hairy Audacious Goal”). By having a clear, ambitious goal, we can focus in on marketing efforts.
The phrase “begin with the end in mind” comes from one our personal favorite books: “The Seven Habits of Highly Effective People” by Stephen Covey. Unfamiliar with “BHAG”? Check out “Built to Last: Successful Habits of Visionary Companies” coined by James Collins and Jerry Porras.
Clarify who you are.
We focus on clarifying your positioning & unifying your touchpoints to identify opportunities that not only delight your customers, but also engage and empower them to become some of your strongest brand advocates.
“Your brand isn’t what you say it is. It’s what they say it is.” – Marty Neumeier
Neumeier’s approach to branding emphasizes the importance of understanding customer needs and emotions, and creating a strong narrative that sets a brand apart from its competitors. His work has helped many companies and organizations develop effective branding strategies and create powerful, memorable brands. Check out his books The Brand Gap & Zag for some good reading.
Develop your digital home.
Your website and social media is where your customers get to know you and interact with your brand. It’s where you appeal to emotional, logical, ethical, and relevance-related concerns. To your ideal customer, it should be familiar, intuitive, and reaffirming.
“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.” – Steve Krug’s classic book “Don’t Make Me Think”
Photography, Video, & Graphics.
Success is often found in consistency. Customers come to you because they like what you are famous for. Long-term consistency often beats short term intensity. That’s why we focus on providing cost-effective, consistent content to clarify your message and uniquely position your brand in your marketplace.
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Grand Rapids Coffee Roasters
Recent Project
Website + Video + Photo + Design
FAQ
We get it: choosing the right partner to help you go after your business goals is difficult. You want to work with a partner who is innovative and creative enough to bring a fresh perspective to the table, while working openly and collaboratively through the entire project. You want to work with a partner who gains consensus among multiple stakeholders, while acting as an impartial advocate for your product, your customers, and the spirit of your mission.
With our “best idea wins” approach, background in visual storytelling, unique approach to a collaborative workflow, and our can-do/get it done attitude – we get excited about helping others accomplish their goals. Every business is unique and we get excited about building out a strategy that fits your individual goals.
Short Answer – Our onboarding session dives into understanding your business, ideal customer, and unique product/service attributes.
We focus on building a foundation for your products/service and one of the first steps is understanding where you’re heading. Through a series of questions and interviews that are incorporated into the project, we work to understand your unique business offering and identify opportunities to engage with your ideal customers.
We’d love for you to connect with past clients and get the inside scoop on what it’s like working with us – drop us a message to get connected.
We’d love to hear from you! Fill out the form below or contact us to get on our schedule. Let’s discuss your project, goals, and vision and go over any questions you might have.